“Best ever” Midsummer magic

It is estimated that nearly 6,000 people have enjoyed the big screen entertainment at Sure’s Midsummer Magic over the last five days.

The event began on Saturday with the island’s first ever drive-in movie at Salerie, before moving to Cobo on Sunday where 12 films have been screened by the beach over the past four days.

Each afternoon from Sunday to Wednesday three children’s films were shown, and then every evening an action blockbuster to entertain the adults as well.

Organisers estimate that around 5,850 people in total have watched the movies. On Wednesday afternoon alone Sure staff handed out 800 bottles of 30ml water.

Steve Smith, head of PR for Sure said that it has been the most successful Midsummer Magic to date.

“This has been the best year ever. The great thing about it for me has been meeting lots of happy parents who are pleased that their kids have got something so great to do during the summer holidays. It’s great to feel that Sure’s Midsummer Magic has become such a valued community event.”

“The sun has been shining throughout and we have had really great feedback about the films. So all in all great for us, and terrific for everyone who ventured down to the seaside this Midsummer Magic,” he said.

Should you have any comments or suggestions about this year's Midsummer Magic then we would welcome these at magic@cw.com