Cable & Wireless are a “Sure” thing
2nd March, 2007
At a press breakfast, held yesterday morning at The Sefton,
Cable & Wireless announced they would be operating on the
Island under the brand name “Sure” — which was introduced in Jersey
when the mobile service launched last year.
Steve Eldridge, Head of PR and Media for the Channel Islands and
the Isle of Man, who made the presentation, said “We want Sure to
be part of the fabric of the local community”, “It is a fun, fresh
brand, which aims to put a smile on customers faces”. He went on to
say that Sure will offer an innovative range of services and will
change the relationship the customer has with their mobile by
offering exceptional customer service. “We aim to breathe new life
into telecommunications in the Isle of Man”, said Eldridge.
He also confirmed that Cable & Wireless is making a huge
commitment to the Island. They are investing millions of pounds in
their network and expect to employ -around 30 staff within the next
twelve to eighteen months. They will offer the latest technology
and have formed partnerships with local businesses as well as
leading companies such as Nokia and Conran Design to enhance their
product offering. The retail store has been selected and will be
opened during the summer when the network is complete.
As well as launching the Sure brand yesterday, Cable &
Wireless’s corporate offices in Athol Street were opened by Chief
Minister Tony Brown MHK in front of approximately 40 other guests,
including MHKs and those who have helped Cable & Wireless with
their set up so far.
Geoff Houston, Chief Executive for the Channel Islands and the
Isle of Man, thanked everyone for coming and said “We are delighted
to be here. We are very proud to be part of the Manx community and
we are really looking forward to launching a great service”
The Chief Minister said in his unveiling speech “This is not
just the opening of an office, it is opening up of
telecommunications competition on the Island that we haven’t seen
before”. “I’m sure the people of the Isle of Man will welcome the
opportunity to have choice which can only be a good thing for the
Island”.