A Sweet night for SURE

23 May 2007

the sugar babes photo 

Sure, the exciting new brand from Cable & Wireless, will not only be sponsoring the McFly and Ronan Keating night of the Peel Bay Festival which was announced last month — they will also be sponsoring the final night of the festival which opens with Matt Willis and closes with the Sugababes on 5th June.

Jonathan Irving, promoter of the festival said “To wrap up a great Festival we have a fantastic line up with the group voted the ‘Best Female Act of the 21st century’, Sugababes and the former Busted star, Matt Willis who is now carving a very successful solo career. To complete the night’s line up we are very pleased Cable & Wireless have come in as sponsors again, already sponsoring the Keating and McFly night. It is tremendous that the Peel Bay Festival and Cable & Wireless are starting together on the Isle of Man at the same time to make a positive contribution to the Island's future.”

Julie Heselton, marketing executive for Cable & Wireless said, “We are delighted to be supporting an additional night of the Peel Bay Festival. It will be a great evening that will be a perfect ending to the Festival. The entire event will go down in Isle of Man history and we are happy that Cable & Wireless are going to be a part of it”.

As a company, Cable & Wireless is very keen to support music and sport on the Island and their sponsorship of the two nights of the Peel Bay Festival as well as being the official telecoms sponsor for the Centenary TT is just the beginning of their community involvement in these key areas. As they work towards their network and retail launch in July further exciting announcements can be expected.