Get More. Choose Sure.

21 June 2007

The launch of Sure Mobile, the exciting new network from Cable & Wireless, is getting closer – and on 3rd July, the retail store in Strand Street will open its doors and the network of approved dealers around the Island will start offering the Sure Mobile price plans.

Cable & Wireless, the company bringing Sure Mobile to the Isle of Man, has over 100 years experience working in island nations around the world, and is now market leader in 20 of the 24 locations where it provides mobile services. The company employs nearly 8,000 people, has over 5 million mobile customers around the world and made £3.4 billion in revenue in the l ast financial year.

Harris Jones, Chief Executive Officer for Cable & Wireless International said "As the leader in nearly all of our markets offering mobile, broadband and fixed line services, we aspire to be the telecoms provider of choice by offering o ur customers attractive products and a superior customer experience" Using their extensive experience and knowledge of island telecommunications, Cable & Wireless has invested £10m in the Isle of Man operation, which will bring choice to the Island for th e very first time – and offer a real, high quality network alternative.

Simon Last Sutton, Commercial Director in the Isle of Man said "We have selected the world’s leading infrastructure provider, Nokia, to ensure we have excellent quality and coverage across the entire Island. During the TT, tens of thousands of visitors chose to roam with Sure Mobile and the network worked perfectly. This was a great test for us prior to our launch on 3 rd July and it couldn't have gone better".

Since the mobile license was granted in May 2006, Cable & Wireless has not only invested in the infrastructure of the network – but has also spent a great deal of time and money researching the needs of the Isle of Man customer – and have used this research to tailor the packages which will be on offer from 3rd July.

Mark Briers, Marketing Directo r of Cable & Wireless for the Channel Islands and the Isle of Man said "Our price plans will offer simplicity to customers as well as value for money and more choice. We have thoroughly researched the market and feel our tariffs will offer something to suit everyone. We feel our customers’ expectations are no different to those in larger countries and we are very confident that we will meet their needs. Mobile users will be able to make g reat savings by using Sure Mobile and could save up to 40% off calls. At the end of the day our offers are based on clear and honest pricing which will benefit everyone."

In March, Cable & Wireless was the first to start selling BlackBerry™ - and is now the first telecoms company on the Island to offer a comprehensive set of flexible business packages to suit small, medium and large companies.

Simon Last-Sutton commented "Our business plans are tailored to business needs, whether large or small and we’ve already been selling to the business market very successfully for the past two weeks.”

Sure Mobile stands for value, choice and quality - which can be seen in the Pay Monthly and Pay as you go price plans.

Pay Monthly – Exclusive to Sure Mobile

4 plans all with inclusive minutes, texts, pictures and data
Double benefits on 18 month contracts
Month to month, no commitment contracts
Rollover minutes and texts on all our contracts for better value
Local landline and local mobile calls included
Calls to Sure Mobile in Guernsey and Jersey included (no roaming charges)

Pay as you Go – Exclusive to Sure Mobile

More places to top up than any other operator on the Island including Shoprite, the post office and Spar
More methods of topping up
Easy electronic top up
Top up with any amount over £5
Low cost roaming
Ongoing top up rewards - eg. Top up with £20 and choose 50 minutes or texts
Credit lasts a full 12 months – double that of any other operator on the Island

And for everybody– Exclusive to Sure Mobile

Great boosters, tailored to customers’ lifestyle eg. Text, roaming, data and call home
(when overseas)
Kids bolt-on (on pay monthly)

From 3rd July there will be some fantastic launch offers. Customers who sign a Pay Monthly agreement before 1st August – will receive 50% off the first 3 months line rental. There will also be a first come, first served deal for the most wanted numbers and they will be given 200 free texts to inform people of their new number.

Pay as you go customers will also be in line for a good deal with Sure Mobile. As part of the launch offers, they can receive up to £100 off a handset suitable for their needs and by registering online for the first time and topping up with £20 they will receive 500 free texts. They will also receive extra free minutes and texts when they top up with £10 or more.

Mark Briers said "The whole team is extremely excited about what Sure Mobile has to offer and what it will bring to the Isle of Man. We believe it is absolutely worth waiting until 3 rd July and we can’t wait until everyone on the Island can come to our store to see for themselves what we are offering.”

For more information about Sure Mobile log on to surecw.com.