The Manx Customer is the winner with Sure Mobile launch

Wednesday, 4th July, 2007

“Mobile on the Isle of Man will never be the same again” said Simon Last-Sutton, Commercial Director for Cable & Wireless in the Isle of Man, the company bringing Sure Mobile to the Island. “Yesterday we formally opened the Sure Mobile doors which sees the culmination of 14 months of tireless team work, a £10 million investment in the highest quality Nokia network and the delivery of many firsts to the Isle of Man – namely choice and real value for money.”
To really kick off the launch, Sure Mobile gave away a luxury holiday to the Maldives, 4 VIP tickets to see James Morrison in concert and twenty BlackBerry Pearls, all before 9.00am on Tuesday.
Babs Cowley won the luxury holiday and couldn’t believe her luck; “I never thought it would be me. I will definitely sign up to Sure Mobile now and will use it with pride”!
The state-of-the-art Sure Mobile store in Strand Street opened to the public at 9.00am, the five retail partners around the Island started offering the Sure Mobile price plans – and in addition to this nearly 100 outlets started selling the Sure Mobile Top Up service for Pay As You Go customers.
The attractive launch offers also started yesterday and are available until 1st August. Customers who join Sure Mobile on a Pay Monthly agreement will receive 50% off the first 3 months line rental. There will also be a first come, first served deal for the most wanted numbers and customers will be given 200 free texts to inform people of their new number.
Pay As You Go customers will also be in line for a good deal. As part of the launch offers, they can receive up to £100 off a handset suitable for their needs and by registering online for the first time and topping up with £20 they will receive 500 free texts. They will also receive extra free minutes and texts when they top up with £10 or more.
As part of the launch week celebrations, Sure Mobile has teamed up with Nokia to co-sponsor this year's Viking Festival and on Tuesday the Vikings paid a visit to Strand Street to perform a battle re-enactment outside the Sure Mobile store.
John Shakespeare, the organiser of the Viking Festival said; “We’re really pleased to celebrate our Viking week with National week which also ties in with the launch of Sure Mobile. We were down in Strand Street yesterday entertaining the public. Sure Mobile has put on a great show with face painters and street performers and we’re very pleased to be part of that and we’re very grateful for Sure Mobile for their sponsorship and support”.
The Vikings will also be performing around the Island throughout the week and Sure Mobile will be part of the Viking festivities at the Tynwald day fair on Thursday and at the Viking Village on Saturday, 7th July, where the festival will end with a dramatic firework display.
In addition to the Viking Festival, Sure Mobile will be holding some very exciting events in store. Today is a dedicated BlackBerry day, where experts from BlackBerry will be on hand to advise customers and free BlackBerry Pearls are available to those who join on an 18 month agreement. On Friday, 6th July, free goodies will be handed out in store and on Saturday, 7th July there will be an outside broadcast where the winners of Nokia phones will be announced and one lucky person will win a holiday to Monaco.
On launch day the store was full of people eager to find out more about what Sure Mobile has to offer and be amongst the first to join and select their preferred number.
James Hewitt, the retail manager said “It was absolutely brilliant in the store yesterday - everything went really well and the staff have done a great job in coping with a huge demand for Sure Mobile”.
Simon Last-Sutton agreed; “We have a great local team here who has all had extensive training and we are really looking forward to giving our customers the best service both before and after they purchase from us. We want to thank the Government and regulators for awarding us the license to operate here in the Isle of Man in 2006, and as can be seen from our launch and the events we are involved in, we are thoroughly committed to the Island. Now that Sure Mobile has launched customers will be able to see that our service was worth waiting for.”
For more information about Sure Mobile log on to www.surecw.com