10% market share in 100 days
 
10% of the Isle of Man's mobile customers have already chosen to join Sure mobile.
On 10th October, Sure Mobile celebrated its 100th day of business since launching on the Isle of Man on 3rd July. It now has more than 7,700 customers, 10% of the Isle of Man's mobile market according to Cable & Wireless' standard market analysis model.
Simon Last-Sutton, Commercial Director for Sure Mobile in the Isle of Man said:
"Reaching this target is a great reflection on our hard working staff and the appeal of offering simple, clear pricing, superior customer service, value for money, real choice and very high quality network coverage. We are pleased that islanders are recognising they get more by choosing Sure and are telling others about the great service they are receiving." 
Cable & Wireless has invested more than £10 million setting up in the Isle of Man with a cutting edge network and state-of-the art store in Strand Street which offers a unique retail experience to customers. It has also pledged over £100,000 this year to support the local community via activities such as the football Premier League, Viking festival, Centenary of the IoM TT and the Peel Bay Festival. Sure mobile is also donating £10 to Breakthrough Breast Cancer for every contract signed in October via the store or through its dealers as it continues to look for ways to help the community as well as enhance the customer experience.
 
James Hewitt, retail manager of the Sure Mobile store said:
"Offering superior customer service is of primary importance at Sure Mobile. The customer is always at the heart of the decisions we make and we strive to offer our customers a great experience from pre-purchasing right through to after-care and maintenance. We are constantly working to improve all aspects of our service to get closer to our customers."
Mr Hewitt continued:
"It has been extremely busy in the store for the past three months which is reflected in the number of customers who have joined us - and my team has responded very well to the demand. Our launch offers were very popular and now we have five great handsets which are available free on all 18 month price plans."