Sure sponsors TT sidecars

Sure is to extend its involvement in the TT by becoming the sponsor of the exhilarating Sidecar Races.

This promises to be the most exciting year ever for the Sure Sidecar Races, with Tim Reeves, the triple world champion sidecar racer, and undisputed number 1 in the sport, entering the TT for the first time. He will be trying to beat local rider Dave Molyneux, who has won the sidecar races on 13 occasions.

In addition to the sidecar sponsorship, Sure will continue to work with TT organisers as the main technology partner for the event. The mobile phone provider will supply the TT marshals with Blackberry devices to help them communicate better with each other and allow organisers to keep in touch with the marshals with up to the minute information when they are out on the course. The company is also working with Duke Marketing and the Isle of Man Government to provide race information to spectators via mobile phones for the first time.

Simon Last-Sutton, Commercial Director for Sure in the Isle of Man said:

“We are delighted to be sponsoring the Sure Sidecar Races, particularly as this year’s competition is going to be so exciting. Last year’s Centenary TT was our first as a sponsor and this year we are able to take our sponsorship to the next level by offering much more by way of technology and innovative support. We hope this is the beginning of a long term active association with the TT which helps it to remain the island’s most important sporting and tourism event.”

The Minister for Tourism, Adrian Earnshaw added:

“I am absolutely delighted that Sure have decided to extend their commitment to the TT Races by becoming the sponsor of the ‘chairs.’ Sure established themselves on the island last year and have subsequently developed a great service for the islanders. For those spectating at the TT Races this year they will have the chance to get regular race updates with the new Sure service.”