SURE CELBRATES OPENING OF TT GRANDSTAND RETAIL UNIT
Some of the biggest names in the racing
world turned out to help open the new Sure retail unit at the TT
grandstand on Saturday (24th May).The
launch was timed to coincide with the start of Practice Week for TT
2008. Racers including 13-time TT Champion, John McGuinness, Guy
Martin, Ian Hutchinson, Ramsey’s Conor Cummins, Steve Plater, and
sidecar stars Nick Crowe, Mark Cox, Klaus Klaffenbock and Ruth
Laidlow joined forces with Moto GP star and reigning World
Superbike Champion, James Toseland, and Double World Enduro
Champion and current US GNCC title holder, David Knight, to cut the
ribbon.
James Toseland and Nick Crowe
cut the ribbon.Sure is the official
sidecar sponsor and telecommunications partner for TT 2008, and the
shop at the grandstand aims to help race fans get the ultimate TT
experience from their mobile handsets. As well as selling phones,
the retail unit will be selling the limited-edition commemorative
TT SIM packs produced especially for the event. The packs, which
are sure to become a collector’s item in years to come, feature
13-time champion, John McGuiness; the fastest Sidecar newcomer in
the history of the event and three-time champion, Jurby-based Nick
Crowe; and 26-time champion, the late Joey Dunlop OBE.The SIM packs cost just £20, which includes
£20 of credit and 100MB of free data usage on Sure’s high speed
mobile internet portal, Sure Live! Sure Live! has been updated for
the TT to make race information available on mobile phones for the
first time. Sure’s ‘TT mobile experience’ includes the very latest
race news and results, a race calendar and timetable, rider race
numbers and average speeds. TT-themed ringtones and
wallpapers are also available to download. Practical
information is also available on Sure Live!, including ferry
and flight times, traffic flow and weather.Existing Sure customers on the Isle of Man automatically
get access to that information so that they can keep up to date
with the island’s most popular event 24-hours a day, wherever they
are.Each SIM pack also comes with a
pocket-sized mobile guide in English, French and German which has
been designed to cater for European visitors to the Isle of
Man. Sure’s Marketing Manager, Julie Heselton,
is delighted to have a base at the TT grandstand for this year’s
event. She said:“At Sure, we always
try and be an active sponsor which is why we are thrilled to have a
presence right at the heart of the action - there is always a real
buzz up at the grandstand and around the paddock during TT.“With the TT moving into its second century,
it’s a really exciting time to be involved with the event, and
we’re delighted to be able to offer race fans such an exciting
mobile experience this year.”