Sure acts on mobile roaming charges

1st July 2010

Sure mobile customers will receive information about roaming charges when they travel to Europe this summer.

The mobile phone operator has moved to assist customers in being aware of the costs they may build up when using a mobile when abroad.

The EU regulator has today introduced greater protection for mobile phone and computer users from running up large data bills when overseas. The new rules will mean that users will be automatically cut off when their monthly bill reaches 50 euros, and warned at 80% of this limit.

Those rules will not apply to Channel Island operators but Sure has made two service improvements in this area anyway.

From today all roaming customers will receive a welcome SMS message from Sure when they arrive overseas, informing them of roaming charges.

In addition Sure mobile customers already receive calls in Europe free (that is 48 European destinations, not just within the EU). Other networks charge people travelling the cost of the received call when they are phoned while abroad.

Steve Smith, Head of PR at Sure, said:
“Roaming call charges can be a big issue for customers and we hope that these moves will go some way towards addressing this.