Marketing achievement

Last year’s Big Sure Party, held to launch Sure mobile in Jersey, has been shortlisted for a major award.

The Big Sure Party has been nominated as ‘Public Relations Campaign of the Year’ at the Chartered Institute of Marketing (CIM) Marketing Awards for Excellence 2007 in Jersey.

The Big Sure Party took place on Saturday 16th September 2006 to mark the launch of Sure mobile three days after the opening of the Sure store. At the free concert, which was attended by 12,000 islanders, Dannii Minogue headlined, supported by the Big Brovaz, Commitments and the Jackson Moody Band. The evening was completed by a dazzling fireworks display.

Our campaign was selected by a panel of judges from the UK and Jersey, including Creative Director, Mike Cavers; Mourant Chief Executive, Nicola Davies; Adeline Hampton of BMI, and Beverley Le Cuirot, Chairman of CIM Jersey.

The full list of nominees for that award are:

Public Relations Campaign of the Year

Ashburton (Jersey) – for its ‘Postcards from the Leading Edge’ Campaign
Deutsche Bank – for its 35th Anniversary Campaign
HSBC – for ‘Linking our Strengths’ – Summer Conference
Mourant – for its ‘Step Up’ Art Competition
Standard Chartered Bank – for the Standard Chartered Jersey Marathon 2006
Sure Mobile (Cable & Wireless) – for The Big Sure Party

The winner will be announced at an awards ceremony and gala dinner to be attended by around 600 people at the Hotel de France on Friday, 2nd November 2007.